Hiring the right search engine optimization consultant can make or break a business. Search engine optimizers, also known as SEO’s, help your website reach the top of search engines organically instead of through paid advertisements. SEO is a much more long-term approach. Direct advertisements will get visitors to your website immediately and will only cost a few dollars per visitor. This can lead to instant sales and profit. However, once you top paying for ads to get your company to the first page of Google, Yahoo, or Bing, the revenue will stop rolling in. Search Engine Optimization consultants cost anywhere from $50-$2000 an hour, but the SEO tips that they can provide are well worth the money. The tips, tricks, and advice a good SEO consultant can give you will last for the entire life of your business. You will be able to use the improvements that they suggest for years to come without ever paying another dime.
You now may see the importance of meeting with a search engine optimization consultant, but how do you know which SEO company, firm, or consultant to choose from. There are so many choices online, how can you distinguish which are truly the experts and which are fakes. My favorite way to go about hiring an SEO consultant is pretty straight forward. The goal is to get your company to the top of search engines, so why not Google what you are looking for and choose a website that is within the top 10 results. This can be a little misleading because some of the websites that rank very well will only be around for a short amount of time because they may have used black hat techniques to get ranked high on them. Also, some SEO firms may be very good at ranking at the top of search engines but not very good at helping others do the same. The smartest person isn’t always the best teacher. Just because the firm can get up to the top of search engines doesn’t necessarily mean that they can do the same for your website.
Lastly, do your research before hiring a search engine optimization consultant. Any good SEO company will be willing to offer you a free SEO report or a free consultation. They will usually also answer any preliminary questions that you may have about SEO and what exactly it is that their firm will do for your website. Any SEO consultant that is not willing to talk with you and go over their process and techniques is not worth doing business with. Reputable SEO experts are quite expensive and in demand so they might not be willing to answer your initial questions for free. However, there are a lot of second-tier SEO companies that do great work. These consultants will usually be more than happy to help you out in order to earn your business. Ask your friends if they can recommend any search engine optimizers. Word of mouth is still a very powerful tool. If you have a friend who can suggest someone, chances are they will do a good job for you as well.
Take your time when choosing a SEO consultant. Choosing a good one can make your business wildly successful. Choosing a bad one will cost you a lot of money and present very few results.